Maintaining your business’ blog when you’re not a writer
Small-business owners, like yourself, are busy people. More often than not, they’re also not writers. From sales to inventory, accounting, marketing and more, it’s likely that your hands are quite full most of the time. And, while you know a blog is an important marketing tactic, you just don’t have the time (or creativity) to write one. Not to mention, keep it updated with fresh content. Below is a busy small-business owner’s guide to maintaining a blog.
SPEAK YOUR BLOGS INSTEAD OF WRITING THEM
If you haven’t used Google Docs yet, I’m about to get you hooked. When you’re rushing from meeting to meeting, grinding at the gym or even eating dinner, you can be writing your blogs. How? Using the voice-typing feature in Google Docs (it’s free), you can simply say what you want to write, and Google will (fairly accurately) transcribe it for you.
Then, all you have to do is a quick edit before you upload the content to your blog site. Pretty nifty, huh? No typing, no writing; simply plug your headphones in, start talking and you’ve got a blog post in—literally—minutes.
BLOCK OFF “WRITING TIME” IN YOUR CALENDAR
If blogging is a must-have in your business, then you need to give it as much importance as every other task. That means setting aside time in your calendar to dedicate to it, the same way you would to order inventory, respond to customer emails or—dare I say—pay your taxes.
Treat writing like a prescription. Dedicate an hour or two on one of your quieter days (perhaps a Sunday) to just sit and write. Brew yourself a pot of coffee, hide away on the deck and let your thoughts flow. If you dedicate time to the task, and block it off in your calendar, you’re bound to commit to it. Or, you can keep bumping it to the bottom of your to-do list because you never set aside any time. You decide!
CREATE CATEGORIES OF CONTENT
One of the reasons many business-owners get stuck with writers block is because they don’t know how to organize their thoughts. Consider dumping your ideas into categorical buckets. For example, make one bucket all about you and your business, how you got started, details about your team, and any news stories or announcements you have to share. The next bucket contains “how to’s” related to your industry.
For me, as a writer, my “how to” bucket includes blog topics like how to proofread your writing, how to overcome writer’s block and more. The next bucket could be a series of lists. Again, in my case, this could be the top five books every writer needs to read, the 10 Instagram accounts I look to for writing inspiration and more. You get the idea. By considering categories of content, it will be easier for you to think of ideas under each umbrella, rather than an idea out of nowhere.
REFRESH OUTDATED BLOG POSTS
The lifespan of each blog post can extend beyond its first upload. If you published a blog that introduces your team, but you’ve brought on new staff since then, update it. Voila! A quick and easy update to an existing post makes it a new one in no time.
Perhaps you once published a how-to article, but a new product or service in your arsenal has changed the game. Again, another quick update to the original post and you’ve got brand new content to work with. Blogging isn’t always about reinventing the wheel; sometimes a little update here and there goes a long way in keeping your content fresh, without having to write a whole new post.
These are just a few ways that busy small-business owners can quickly and easily maintain their company blog. You don’t always need to have experience as a writer to get the job done. Try these quick tricks and let me know if they work for you. Or, if you have your own tips to share, pop them in the comments below so we can all share in your wealth. Happy writing!